The power of images to catch our eye, make us hungry and stir emotion

Masterchef is fond of saying, “We eat with our eyes first”, but there is actually research to back it up.  Many studies have shown that when we find food more appealing, not only do we enjoy it more we also absorb more nutrients from it (weird huh?!).  Subsequent studies have validated this finding!

I follow Jamie Oliver on instagram because I enjoy torturing myself, he puts up great images of food and really cute pics of his gorgeous family. I find pictures of food to be so appealing that if I see something that looks amazing and I’m hungry, I have to drop everything and go and eat it. This is the powerful effect of #foodporn.
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SUCH CUTE KIDS!




Gelato Messina in Sydney are another tortuous example:


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 Peanut butter gelato with chocolate brownie and dulce de leche… NEED IT NOW!
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Blackforest: Chocolate gelato with kirsch soaked choc sponge, cream and cherry jam… WHO ARE THESE MAGIC PEOPLE?


Also, my favourite restaurant in the world, Hartsyard in Enmore (Sydney AUSTRALIA) constantly put up great images, these are some of my favourites (hope you’re not hungry!):
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Famous fried chicken with buttermilk biscuit, low country sausage gravy…
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House made duck prosciutto, rye crisps, endive, beets and horseradish cream.
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Chocolate and caramel pie with peanut biscuit base, flourless chocolate cake, dark chocolate and caramel mousse, carrot marmalade and salted popcorn ice cream.

YOU HAVE TO GET TO HARTSYARD! SERIOUSLY! My fav restaurant in Sydney. 

Anyway. Why put up these photos?

Firstly, I am super hungry! Secondly I wanted to point out this act that has become a great marketing tool and social media and blogging and ‘folk journalism’ (see previous post on blogging) tool. It is no doubt that Instagram has taken off, with about 83% (not real figures) of all Instagram traffic being food related images. Many restaurants have taken to posting images of their food, especially if their menu changes a lot, on different social media platforms – it is a good idea because even if it’s not a $10,000 camera it can still look good, mainly because the dishes look so good.

This esquire report here find the negatives of it, and there are plenty of people (my mum for example) who find it annoying. But phooey to them – get with the times, this isn’t the 60s, this is the digital revolution, and you’re either with it or you’re not. We are in the VISUAL age – people my age, let alone even younger, have short attention spans. I think this is why I much prefer reading online and struggle nowadays to do my academic readings. This is why my generation and I  love PHOTOS because, as they say, a photo tells 1000 words – we are VISUAL sponges, we area a visual generation (and the digital generation, and the millennial generation etc…)

I believe that headings, images and layout is one of, if not THE most important for newspapers to invite the audience in, if you have a dedicated reader who has been reading SMH for decades then maybe not, but these are the most eye catching things, especially pictures. But that’s just me, I think visually.

The difference between photojournalism and amateur instagramalism is, according to one of our readings, a photojournalist: “must only photograph what has happened, when it happened and not recreate a situation because they didn’t get there on time.  They must not move things around on the scene of an event to make the pictures look better.   They must not alter their photographs on the computer or in the darkroom, like take an ugly telephone pole out of a picture.  The photojournalist must also tell the truth, just like the reporter.”

Where as your average instagrammer will edit and make things look pretty all the time with filters and blurs. Obviously there is a difference between a magazine/feature image and a news image. I was photographed for a feature I was mentioned in on Internships by Fenella Souter last year for Good Weekend. Trust me, that photography session was VERY planned (2 hours it took for one photo), and it looks it. They said they were only going to grab a quick headshot!

Why are photos so important? This site here explains that photos are needed to:

  • Brighten the page <– most important to catch attention
  • tell the news <– most important for quick readers
  • show what the thing/situation/scene looks like <– most important for in-depth readers wanting an image for clarification/visual reference

The recent event of the Boston Bombings was interesting because there were many chances to get photos as there were already lots of photographers there, and many photos were certainly got, ones which are now ‘iconic’, and many which are extremely graphic. Images of masses of blood, missing limbs, limbs hanging off, open flesh wounds – perhaps doesn’t seem that bad after watching a few episodes of Game of Thrones (that said I can’t even watch movie/tv gore) – but why were these images allowed to go up?

Thankfully most have warnings of graphic content so I have been able to avoid it, but thanks to high-definition cameras it just looks really gross, would images like these have been allowed to circulate in the past? was there a difference between what was printed and what went online? How would it feel to go from being sent out on a boring marathon race to covering a terrorist attack? CNN go into it a bit interviewing one photographer John Tlumacki, and another personal recount of his here, in which he tells of a police officer saying to him: “Do me a favor. Do not exploit the situation.”

That is another good question – at what point did photojournalism turn into the paparazzi? or did they always mutually exist? And then of course there is the age old question: when do photographers go too far? Incidents like the paparazzo who was run over and killed while snapping Justin Bieber’s ferrari (ironically he wasn’t even in it), or Princess Diana’s death (although there were other reasons as well). But there are many indications that this won’t happen anytime soon. 

Now I thought I’d finish with some BAD examples of photo/headline layouts:

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There are plenty more where that came from

 

 But here are some of the more memorable ones. In Australian media I tend to find the tabloids (Sun Herald, Herald Sun, Telegraph etc) use lots of big dramatic headings and images, and they tend to write in a sensationalist tone. I also find the shorter the heading, the more dramatic it is.

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These are mostly American, talk about bad news but they are eye catching.

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More here

Now to end the post for today, seeing as we’re talking about eye-catching, I thought I would add a video of a SUPER CUTE KITTEN, being easy on the eyes. This clip, being true to the blog name, involved a kitten and a teacup. Smothered. With cuteness.

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In the beginning…

Hello. 

I am currently  22, feeling old, female, and a student. I live in the magnificent Sydney after a 3-year stint in rival Melbourne. I have decided to start a blog.

As the blog name suggests I am often quite lazy so I generally avoid doing extra intellectual engagement unless it’s for uni, I am being paid or doing an awesome internship, then I am all guns blazing.

I frequently call myself a lazy perfectionist, and annoyingly, both lazyperfectionist.wordpress.com and thelazyperfectionist.wordpress.com were taken by people who haven’t blogged in a while, one of them has a total of TWO posts from 2008 (surely WordPress, these blogs can have have a time limit after a long period of no engagement?). However, I was inspired by this website here to choose a name a little more lighthearted, and seeing as I love tea and kittens, I ended up with Tea, Kittens and a Lazy Perfectionist.

Anyway, why am I here now? Why did I finally jump on the blogging bandwagon? I guess there are a few reasons.

1. I study journalism, which I kind of fell into by mistake – a longwinded story I will post about later – so I have learnt a lot about writing in the last year and a half and have come to enjoy and appreciate the skill of writing well (not that I yet possess it, but I hope to). I know a few people who blog and I think it is a really good way of honing in on your writing skills and building up a collection of writing, as well as developing a ‘voice’ so to speak. My favourite online sites that I read regularly are Mamamia and especially Pedestrian TV – I wish, how I wish, that I was witty enough to write like they do.

2. I whinge a lot, I debate, I argue and I have an opinion all the time, sometimes uneducated sometimes education, and I thought instead of annoying my friends, family and  other people’s facebook and twitter newsfeed, I could express my opinion here in my blog. That way a smaller majority aren’t exposed to my ranting. In a job I recently left, I worked with the Not Quite Nigella blogger Lorraine Elliott, who is a very successful blogger, on her recent book of the same name as her blog. But learning about her and how she started really kind of gave me insight into the blogging world and how many people do in fact read blogs and so maybe it isn’t just a wasted cause?

3. I realised that blogs don’t have to be that long. I guess I avoided starting a blog because I thought I would have to write thousands of words, when actually blogs shouldn’t be that long because the attention span of the avid internet user is very short. I should know because my attention span is really short. I did an analysis on an essay written in the early 2000s when blogging was just starting that was really interesting and is still quite relevant that I will share later on.

4.  I actually have TIME… for now. The first three months of this year I was going crazy studying full time and working part time – I barely slept and it was pretty shit because I was doing badly at this job and badly at uni, I felt really down, I vowed I would do so much when I had free time and thankfully I pulled the plug on the job and have literally been catching up on sleep the last few weeks. I hope that I will continue having time and contributing to this doesn’t end up like every time I join a gym and give up after a month or so because I’m so damn lazy.

5. Relating back to that future post I will write about how I ended up studying journalism – I have dabbled in many different things. I am unsure of what I want and when I am sure it lasts for a fleeting second and then changes. I blame most of this on my insecurity and anxiety of which I have a lot of, and my dominating anxiety is what people think of me and whether I am good enough. I don’t know what I want to do with my career, where I want to end up and what I want to be doing, I just want to be good at it and right now I don’t really think I am great at anything. In the process of writing this blog I hope to channel my thought process and perhaps get some clarity. In short, to quote Arj Barker, I need to take a filing cabinet to the toilet, and sort my shit out.

What to expect from my blog?

Please note that the following themes will be frequently visited in this blog: posts about Australian politics, analyses on Australian media, sharing and thinking about interesting articles I find, opinion pieces, reviews, travel writing (when I actually have the money to go somewhere), the occasional feminist post, the anti-homophobia post, a life story, a recipe here and there, new ideas, the meaning of life, ponderings on the life of my gorgeous but naughty cat, and of course many hilarious images, gifs, videos and memes (especially kitten themed ones), because that is what the internet is made for.

Many thanks to those who read my blog. Although it will probably just be me and a random cross-country skier in northern Sweden.

And now, as promised, a happy moment to end my first post. Here we have my favourite video of the week, probably one of my all time favourites: Kitty Refuses to Leave Hot Bath.